How to Get Medicare leads

How to Get Medicare Leads

When shopping for Medicare leads, you are really looking for one thing: a reliable way to talk to people who actually want help with Medicare. The challenge is that every agent has heard the same advice, yet few get the volume or quality they need. We'll solve that by breaking down the exact methods top producers use today, including us at Agent Boost. We'll go over:

By the time you finish reading, you will understand which strategy fits your budget, your goals, and the way you prefer to sell.

Millions of seniors search for Medicare answers every month, and the agents who capture that demand are the ones who grow consistently. Instead of chasing random lead lists or guessing which ads work, you can follow the same proven systems that successful agencies rely on.

And before we move on, if you're just here to shop for leads, see our Medicare Leads offers here.

1. How To Generate Your Own Medicare Leads

Creating your own leads often brings the highest profit margins because you control both the message and the cost. Here are the most effective ways to do it.

Local SEO

Most Medicare shoppers want someone local who understands their plan networks. When your website ranks for terms like “Medicare agent near me” or “how to get Medicare Advantage in [your city],” prospects come directly to you. If you can work on your own SEO, you can get leads at very low monetary investment.

Tips for success:

Educational Content and Lead Magnets

Seniors, and people in general, respond well to easy-to-understand education. They also respond better to people they feel the can trust. When you offer a free Medicare comparison, checklist, or short guide, you build that trust. This makes your audience more likely to have conversations with you, instead of others.

Great places to create visibility for your content are:

Seminars and Community Events

Many seniors appreciate and prefer in-person help. Seminars and community events work because they build trust quickly.

Libraries, senior centers, and local clubs love hosting Medicare Q&A sessions. You may even be able to partner with local health clinics to offer Medicare help to their client base.

Google and Paid Social Ads

With the right strategy, paid ads are your most reliable and efficient tool. While paid ads require a bigger monetary investment, they are your quickest way to scale your lead generation. By running paid ads, you quickly cut through to the people actively searching for Medicare.

The most important thing when running paid ads is to make sure your conversion actions are set up to accurately track the actions you want the client to take. For example, if you want calls, make sure there is a call conversion action. If you want form leads, make a conversion action for that. This is vital to the success of your ads.

Important to note, advertising insurance on Google requires a G2 certification. This certification costs money and requires approval, so Facebook & other platforms are often more beginner friendly. Due to this, though, there is a lot of opportunity on Google.

Referrals and Partnerships

Doctors, pharmacists, financial planners, and home health agencies interact with Medicare beneficiaries every day. A referral program can supply steady leads without large ad spend. Offer them value first.

In addition, referrals from existing clients can offer huge returns at no extra cost. Think about it this way. If you talk to 10 clients, and 2 of them give you referrals, and you can get 1 extra policy per referral, you end up with 10 extra sales per 100 clients that you would have otherwise missed.

2. Where and How To Buy Medicare Leads

Not everyone has time to build a lead engine from scratch. That is why many agents buy Medicare leads during AEP or when they need quick volume. The key is knowing which type of lead fits your style and budget.

Lead Types

These are the types of Medicare leads you'll often find for purchase.

Live Transfer Medicare Leads

These connect you with shoppers in real time. A call center agent qualifies the prospect, then transfers them to you while they are still engaged. They cost more but close at a higher rate.

Medicare Inbounds

Calls that are connected to you from call start. You qualify, then you close.

Exclusive Web Leads

These come from online forms where the shopper actively requested help. Exclusive leads usually convert better because you are not competing with multiple agents.

Importantly, Medicare Aged Leads and Lead Lists are becoming non-compliant/illegal. The FCC one-to-one consent requires seniors to give their consent to you or your agency. Because aged leads & leads lists are often sold and re-sold, they do not comply with the FCC ruling.

How To Vet Any Medicare Lead Vendor Before You Buy

Anyone researching how to get Medicare leads must learn how to protect themselves from poor quality vendors. Here are the signs of a trustworthy provider versus a risky one.

What Good Vendors Do

Red Flags To Watch For

If a vendor cannot answer simple questions, their leads will likely waste your time and money.

3. How To Choose the Best Medicare Lead Strategy for Your Business

Every agent works differently. The best approach depends on your budget, your sales process, and your long term goals.

If you want high volume fast

High volume and fast requires money. If you have capital, you can buy or generate high volumes.

If you want to keep costs low

Build your own organic lead system and supplement with aged leads.

If you want to build locally in your community

Invest your time in seminars, educational workshops, partnerships and community networking.

If you need a mix of all three

Pair a steady in house marketing program with reliable paid lead vendors.

4. Tips To Improve Your Medicare Lead Conversion Rate

Getting leads is only the first step. You get real value when you turn leads into clients.

These are the proven techniques that convert:

Agents who master communication often outperform agents who focus only on volume.

Getting Medicare Leads Does Not Have To Be Complicated

Whether you create leads yourself or buy Medicare leads, success comes from clarity. Know your audience, choose the right strategy, track your results, and adjust often. When you follow these steps, you can build a predictable Medicare lead pipeline that supports your business all year long.

Lastly, if you want to take the burden of leads off your shoulders, consider contracting with Agent Boost. We provide unrivaled support to our agents including leads, training, compliance oversight, and more.